Com2uS: mobile game pioneer
by Song-Kyoo Kim
International Journal of Teaching and Case Studies (IJTCS), Vol. 5, No. 2, 2014

Abstract: The case deals with strategic issues for mobile game software industries. The unique characteristics of mobile game industry require more innovative strategic thinking to succeed in the market. The features of the new game market, the structural changes that have taken place and how the technology trends changes effects on the strategic decision are explicated in the case. The case also highlights the various choices and challenges that took place and which needed to be tackled in the management effort to ensure the successful decision and initiation of the mobile game product for this rapidly changing market.

Online publication date: Wed, 12-Nov-2014

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