Critical success factors of customer involvement in greening the supply chain: an empirical study
by Sanjay Kumar; Sunil Luthra; Abid Haleem
International Journal of Logistics Systems and Management (IJLSM), Vol. 19, No. 3, 2014

Abstract: The role of customers and their involvement in green supply chain management (GSCM) has been recognised as an important research area. This paper is an attempt to explore factors influencing involvement of customers towards greening the supply chain (SC). Twenty-five critical success factors (CSFs) of customer involvement in GSCM have been identified from literature review and through extensive discussions with senior and middle level SC professionals. Interviews and questionnaire-based survey have been used to indicate the significance of these CSFs. A total of 478 valid responses were received to rate these CSFs on a five-point Likert scale (ranging from unimportant to most important). Statistical analysis has been carried out to establish the reliability and to test the validity of the questionnaires. Subsequent factor analysis has identified seven major components covering 79.24% of total variance. This paper may help to establish the importance of customer role in promoting green concept in SCs and to develop an understanding of factors influencing customer involvement - key input towards creating 'greening pull system' (GPSYS). This understanding may further help in framing the policies and strategies to green the SC.

Online publication date: Fri, 07-Nov-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Logistics Systems and Management (IJLSM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com