A structured approach to prioritise critical-to-customer-satisfaction attributes of consumer durable products
by Dhananjay A. Jolhe; A. Subash Babu
International Journal of Business Innovation and Research (IJBIR), Vol. 8, No. 6, 2014

Abstract: Quality, the buzzword of today's globalised business world, has remained mysterious throughout the ages. Many researchers and practitioners viewed quality in different contexts and tried to exploit the underlying similarities. Since there is no consensus about the concept of the quality, there exists a lot of ambiguity regarding its ingredients. Abstruseness about these ingredients makes product quality management challenging. Present research deals with the identification of the quality ingredients for consumer durables and provides a methodology for the effective management of the consumer durable product quality. Interpretive structural modelling is used for this purpose.

Online publication date: Fri, 31-Oct-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Innovation and Research (IJBIR):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com