Cross-cultural analysis of comfort with foreign cultures in multinational firms
by Vijesh Jain; Rahul Singh
European J. of Cross-Cultural Competence and Management (EJCCM), Vol. 3, No. 2, 2014

Abstract: Hofstede (1980) contributed to the theory of cross-cultural behaviour with the four dimensions and fifth was added by a study in China. The multi country manpower metrics are influencing the variables of the existing models and also introducing new facets. Level of comfort with foreign cultures (CFC) is a new framework which attempts to read the comfort level of local employees of the country with respect to foreigners and vice versa. This paper attempts to profile the level of comfort of local employees with foreign employees in culturally diverse work places of multinational firms. This study is based on samples from ten countries using comfort with foreign cultures (CFC) questionnaire. The results indicate the nature and level of differences among nations/regions on the comfort level of local employees with foreign employees and they vary. This study also pinpoints specific differences among nations in this respect.

Online publication date: Fri, 24-Oct-2014

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