Innovation empathy: a framework for customer-oriented lean innovation
by Tero Montonen; Päivi Eriksson; Ilkka Asikainen; Hanna Lehtimäki
International Journal of Entrepreneurship and Innovation Management (IJEIM), Vol. 18, No. 5/6, 2014

Abstract: This research focuses on customer-oriented lean innovation and introduces the innovation empathy framework that has been developed for the early phases of innovation processes. The framework is based on the idea that increased empathy towards customers helps innovators gain a better understanding of customers' problems and needs, and increases the possibilities to generate more value to the customers. The analysis of the test use of the framework with business managers illustrates how empathising, i.e., putting oneself in the role of the customer, can be rehearsed through empathising exercises and, more importantly, through empathetic facilitation.

Online publication date: Sat, 13-Sep-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Entrepreneurship and Innovation Management (IJEIM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com