World class sustainable product innovation: a case study
by Raveesh Agarwal; Monica Thiel
International Journal of Entrepreneurship and Innovation Management (IJEIM), Vol. 18, No. 5/6, 2014

Abstract: Frequent searching for a great solution implies taking a risk on a start-up company, an entrepreneur, an inventor or a smaller partner. Knowing how to achieve sustainable innovation can create huge results. This teaching case addresses differing innovative growth strategies in a fiercely competitive environment adopted by Mondelēz International, formerly known as Kraft Foods, Incorporated. Overall, Mondelēz International aggressively seeks win-win partnerships and alliances for solutions that create mutual value and sustainable product innovation.

Online publication date: Sat, 13-Sep-2014

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