Intrapreneurial sensemaking: the case of a reenvisioned school of professional studies
by Rod A. Hagedorn; David W. Jamieson
International Journal of Entrepreneurship and Innovation Management (IJEIM), Vol. 18, No. 5/6, 2014

Abstract: This case is based on a management consulting project during the spring of 2013 at a small faith-based university located in the Western USA. The authors utilised a participatory sensemaking approach to develop a reenvisioned mission for a newly-independent school of professional studies within the university. While the objectives of the project were broadly related to strategy formulation, this case focuses only on the development of the new school's mission. Emphasis is placed on the social construction of meaning in an intrapreneurial context as an enabler for reenvisioning purpose and strategic direction.

Online publication date: Sat, 13-Sep-2014

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