Are Chinese consumers ready to adopt mobile smart home? An empirical analysis Online publication date: Thu, 30-Apr-2015
by Haijun Bao; Alain Yee-Loong Chong; Keng-Boon Ooi; Binshan Lin
International Journal of Mobile Communications (IJMC), Vol. 12, No. 5, 2014
Abstract: This research aims to investigate the determinants of Chinese mobile smart home adoption. This research extends technology acceptance model (TAM) by including additional variables such as social influence, perceived secure home environment, perceived technology security risk, perceived cost and compatibility. Data was collected from 310 Chinese respondents. The mobile smart home adoption model was tested using structural equation modelling. Our results showed that perceived usefulness, social influence and compatibility influence Chinese consumers' decision to adopt mobile smart home. Social influence, perceived ease of use, and perceived secure home environment were found to have a direct and positive relationship with the perceived usefulness. This research showed that extending traditional TAM can provide better understanding for mobile smart home adoption. The results from this study will be useful for Chinese government as well as mobile smart home developers to formulate appropriate development and business strategies.
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