Real estate market online consolidation Online publication date: Sat, 20-Sep-2014
by Mahmoud Migdadi; Tarek Habib; Gabi Zumot
International Journal of Business Information Systems (IJBIS), Vol. 17, No. 2, 2014
Abstract: The real estate business sector in Jordan is an ever-growing field which, despite its ups and downs never stops expanding, especially in the residential housing sector. Certain tycoons have the ability to develop moderate to good online websites to facilitate their business activities. However, the majority are barely able to manage the online websites due to their limited information technology literacy and unwillingness to invest in a specialist. Therefore, real estates can benefit from a consolidated large-scale website managed by a third party for a small fee per business or property shown. The third party could also benefit from advertisements and external referrals; related to what is being displayed making it a fantastic business opportunity that is yet to be explored. Key to this role is marketing and the visibility of properties, trusted consolidated website brands, personal contact and service delivery, and the negotiation of contract.
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