New product development operational performance and its influential factors: cross-national comparison between Japan and China Online publication date: Thu, 28-Aug-2014
by Jingjing Gong; Norio Irikura; Sadami Suzuki
Asian J. of Management Science and Applications (AJMSA), Vol. 1, No. 3, 2014
Abstract: This research intends to explore the influential factors which constitute the successful new product development (NPD) in Japan and China. In order to investigate it, the new product development scorecard (NPDSC) has been utilised as a self-evaluation tool for participated companies in these countries. There are 454 data samples from Japan and 99 from China. The scores in each assessment area are compared between Japan and China. The result shows that Japanese NPD performance level is better than Chinese. Subsequently, factor analysis has been conducted by using the result of NPDSC in order to identify the significant factors which establish the operational performance of NPD in each country. The result of factor analysis indicates that the NPD structures in Japan and China are considered differently. Finally, correlation analysis has been conducted between extracted factors and financial bottom, which indicates that improving NPD performances brought a positive impact on financial outcomes.
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