Customers' adoption of electronic banking service channels in Ethiopia: an integration of technology acceptance model and perceived risk with theory of planned behaviour
by Zeleke Siraye
International Journal of Electronic Finance (IJEF), Vol. 8, No. 1, 2014

Abstract: This study was designed to analyse factors that influence customers' intention to adopt e-banking service channels in Ethiopia. A conceptual framework was designed by integrating variables from theory of planned behaviour, technology acceptance model, and previous studies. Through stratified sampling technique, a sample of 211 people was drawn from six commercial banks operating with e-banking service channels in Ethiopia. The research method was a survey method with a descriptive and statistical analysis. In this study regression analysis was conducted to determine the predictive power of the variables. The findings revealed that the variables included in the models (attitude, subjective norms, perceived behavioural control, perceived usefulness, perceived ease of use and perceived risk) were significant in affecting users' behavioural intention to use e-banking service channels. Results also revealed that the variable perceived behavioural control plays the most important role, followed by attitudes and perceived usefulness in predicting an individual's intention to accept e-banking service channels.

Online publication date: Mon, 02-Mar-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Finance (IJEF):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com