Achieving energy efficient advertisements traffic for smartphones
by Pinial Khan Butt; Wang Yang; Guojun Wang
International Journal of Embedded Systems (IJES), Vol. 6, No. 2/3, 2014

Abstract: Mobile advertising has now become a business model for free applications of smartphones, which leads to tremendous growth of advertisement traffic. Experiment shows that data traffic of advertisements (ad) is higher than non-advertisement data traffic in application (app). We present a detailed look at advertising traffic for smartphones and find that the main factor of increasing the volume of advertisement traffic is the redundant user context information contained in HTTP parameters for targeted advertising. We propose to reduce redundant user information in payload of HTTP packets by setting up context information related to the users that can save approximately 94% in payload size in ads traffic. This proposal can decrease signalling overhead and battery consumption in smartphones.

Online publication date: Thu, 31-Jul-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Embedded Systems (IJES):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com