Strategic orientation and new venture performance in the hospitality industry Online publication date: Thu, 31-Jul-2014
by María-del-Carmen Alarcón-del-Amo; Jorge Eduardo Gómez; Joan Llonch; Josep Rialp
International Journal of Business Environment (IJBE), Vol. 6, No. 3, 2014
Abstract: Despite the important role of new ventures in any developed market, and the economic significance of the hospitality industry, the influence of key strategic orientation on new venture performance has not been previously researched. This study develops and tests a model where market orientation (MO) is an antecedent of entrepreneurial orientation (EO), EO is critical to innovation success (IS), and MO and IS are important drivers of new venture performance. Moreover, our results suggest that with respect to new ventures, learning orientation does not moderate the relationship between strategic orientation and performance outcomes.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Environment (IJBE):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com