The collaboration pattern, trust relationship, and transferring and learning willingness: evidence of China's agribusiness and farmers
by Ya-Nan Ma; Song Huang
International Journal of Services Technology and Management (IJSTM), Vol. 20, No. 1/2/3, 2014

Abstract: Agribusiness, as a representative of the private sector, has played an important role in agricultural technology diffusion. However, little research focuses on agricultural technology extension between private sector and farmers. In this paper, we try to explore the impact of collaboration pattern and trust on the learning willingness of the farmers and the agribusiness's knowledge transfer intention. The survey and literature research methodology are employed. One hundred seventy six valid questionnaires were collected and OLS regression analysis is applied to answer whether collaboration pattern and trust have an impact on the learning willingness of the farmers and the agribusiness's knowledge transfer intention. The findings show that the trust between the farmers and agribusiness impacts the learning willingness of the farmers and the enterprises' knowledge transfer intention positively. The collaboration pattern affects the agribusiness's knowledge transfer intention significantly. The tighter the cooperation between the farmers and agribusiness, the stronger the agribusiness's knowledge transfers intention. The farmers' learning willingness has no significant difference under different collaboration patterns.

Online publication date: Tue, 29-Jul-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Services Technology and Management (IJSTM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com