New digital media use and preferences for government: a survey of Canadians
by Christopher G. Reddick; Patricia A. Jaramillo
Electronic Government, an International Journal (EG), Vol. 11, No. 1/2, 2014

Abstract: This paper examines the use of new digital media, and the preferences for this technology, utilising the 2012 Canadian survey by the Institute of Citizen-Centered Service (ICCS). Specifically, we examine what is currently being used, and the preferences and service expectations for this new digital media technology. The results of this study indicate that citizens are increasingly using new digital media, and they have very high service expectations in regards to timely updates of information and responses from government. The statistical models reveal that new digital media use was shaped by demographic factors, internet use, as well as privacy and security concerns. These results show that governments need to pay more attention to the use and preferences of new digital media, especially given the tight budgets they operate under, and think of strategies to serve the public better through this technology.

Online publication date: Thu, 30-Apr-2015

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