Integration of R&D and new product development: case studies of Brazilian high-tech firms
by Daniel Jugend; Sérgio Luis Da Silva
International Journal of Business Innovation and Research (IJBIR), Vol. 8, No. 4, 2014

Abstract: One of the aspects that influence good performance of new product development (NPD) at high-tech companies is the integration of research and development (R&D) and the other functions involved with NPD. The objective of this paper is to examine why Brazilian medium and large sized high-tech companies are different with respect to the integration of R&D with NPD. An analysis of case studies was conducted at five Brazilian high-tech firms. Among the results, collectivism, which is characteristic of the Brazilian organisational culture, was seen to manifest itself in companies through the adoption of cross-functional teams; the valorisation of personal relations, which is stimulated by physical proximity; and project managers' ample participation in different functions involving NPD.

Online publication date: Fri, 25-Jul-2014

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