Market definition for application development software packages
by Miguel A. Arrufat, George H. Haines
International Journal of Computer Applications in Technology (IJCAT), Vol. 6, No. 2/3, 1993

Abstract: This paper reports the results of an advanced technology market definition project. It also explores the limitations of market segmentation techniques used in the past, follows it up with a more up-to-date view of how this task ought to be done, and shows that the final paradigm can be useful either in an advanced technology or in a consumer marketing case without modification.

Online publication date: Tue, 10-Jun-2014

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