Innovation and entrepreneurial activities of SMEs in Fiji
by Gurmeet Singh; Ashna Prasad
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 22, No. 2, 2014

Abstract: Small businesses may benefit from innovations in terms of structure, supply or markets, as producers of complementary products or in serving specialist niches. In addition, small firms may enjoy comparative advantage in industries that serve smaller, fragmented markets, where consumers value variety and where manufacturing flexibility carries a premium. This research highlights the present status of small and medium enterprises (SMEs) in Fiji and attempts to identify the strategies that help enhancing their competitiveness through innovation. Results of this study reveal that there is positive relationship between customer orientation and entrepreneurial activity and the correlation results are significant in explaining the linear association. The interesting result of this research shows that entrepreneurial growth in Fiji is not dependent on technological innovation.

Online publication date: Wed, 02-Jul-2014

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