Who are online shoppers?
by Bijou Yang, David Lester
Global Business and Economics Review (GBER), Vol. 5, No. 2, 2003

Abstract: Data from 180 respondents indicated that there was a consistent attitude-action pattern which distinguished online shoppers from non-shoppers. Internet users showed a consistent pattern in seeking information from the Internet and making online purchases. While the predictors of purchasing 15 different items online were not altogether consistent, psychological factors played a significant role in predicting positive and negative attitudes toward online purchasing and in predicting actual online purchases respectively.

Online publication date: Mon, 07-Feb-2005

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