Business case analysis in rapid productisation Online publication date: Thu, 23-Oct-2014
by Tuomo Kinnunen; Kai Hanninen; Harri Haapasalo; Hanna Kropsu-Vehkapera
International Journal of Rapid Manufacturing (IJRAPIDM), Vol. 4, No. 1, 2014
Abstract: Companies are pushed to satisfy varying customer needs and getting new orders closed quickly, while simultaneously evaluating the business value of the case in hand. The objective of this study is to explore the procedure for business case analysis in rapid productisation. The research is realised by studying relevant literature, designing and conducting semi-structured interviews and analysing the interview data. The explored systematic procedure includes estimating and calculating revenue and costs, and checking fit with the product portfolio. The main tasks include estimating the potential revenue from a specific sales case, analysing the project and engineering cost of productisation, estimating market potential, total revenue, unit cost and the total costs. Finally, all the gathered information is synthesised into a business case document. The study contributes to the research of rapid manufacturing by integrating relevant parts of order delivery process and product development to justify rapid productisation cases.
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