The dynamics of strategy and manufacturing technology relationship: a process framework
by R. Parthasarthy, S. Kotha
International Journal of Vehicle Design (IJVD), Vol. 16, No. 2/3, 1995

Abstract: This paper proposes a framework that explains the causal role of flexible automation technology in business strategy formulation. By describing a firm's technology as an evolving competency system due to computer integration of tools and an external change in industry technology, the framework portrays it as an independent and strategic variable. By elaborating the foundations of strategy as both environmental and internal to a firm, the framework suggests that strategies can be deliberately planned based upon changes in manufacturing competencies or changes in the external environment. The emergent view of strategy is at the same time recognized. The paper offers an illustrative typology that can be used to examine whether different technologies are associated with different strategic orientations.

Online publication date: Wed, 28-May-2014

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