Designing cars with 'you' in mind: the hidden source of customer satisfaction Online publication date: Wed, 28-May-2014
by Ryuhei Narita
International Journal of Vehicle Design (IJVD), Vol. 15, No. 1/2, 1994
Abstract: This paper is the text of a conference speech given by the author in which he discusses the role of R&D in meeting customer satisfaction.
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