Resolving the 'innovation dilemma': corporate development of new technology-based product lines and businesses
by E.B. Roberts
International Journal of Vehicle Design (IJVD), Vol. 13, No. 4, 1992

Abstract: The 'Innovation Dilemma' arises from the needs of most corporations eventually to develop major product lines and businesses that are distant from their current base strengths in markets and technologies. Yet their attempts to innovate are marked by high failure rate, especially in unrelated market-technology zones. An assessment of the major alternative strategies for technology-based business development highlights the strengths and weaknesses of each approach. 'The Familiarity Matrix' aligns these strategies with their appropriate use in seeking product line and business innovation.

Online publication date: Tue, 27-May-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Vehicle Design (IJVD):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com