Customer targeting of automotive products
by R. Bertodo
International Journal of Vehicle Design (IJVD), Vol. 12, No. 4, 1991

Abstract: Over the past decade, the Japanese automotive industry has demonstrated a remarkable level of resilience and flexibility. Its progressive evolution into a world force has revolutionised nearly every aspect of the automotive business. Western producers have struggled to remain competitive against an eroding market share. A new challenge is now taking shape as the decade unfolds. Japanese producers have begun to fragment the market with a stream of new products developed on short product cycles, in low lifetime volumes and targeted at specific customers and customer groups. The initiative is bringing with it new concepts of customer care and product offerings. The present article reviews the implications of this approach for a particular European organisation.

Online publication date: Tue, 27-May-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Vehicle Design (IJVD):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com