The role of technology readiness in consumers' adoption of mobile internet services between South Korea and China Online publication date: Thu, 30-Apr-2015
by Jong Chul Oh; Sung Joon Yoon; Namho Chung
International Journal of Mobile Communications (IJMC), Vol. 12, No. 3, 2014
Abstract: This study built a causal model using the technology readiness and acceptance model (TRAM) to identify the factors influencing the adoption of mobile internet services in South Korea and China. In order to compare South Korea and China, a survey was conducted of 348 people who had experience with using mobile internet services. This study identified the factors influencing the motivation of mobile internet service consumers to use the services. According to the structural equation model analysis, South Koreans turned out to be more highly influenced by the drivers of positive technology readiness such as innovativeness and optimism when compared with Chinese users. Chinese were less influenced by positive technology readiness factors such as innovativeness and optimism than were South Koreans. Chinese were influenced more by negative technology readiness factors such as discomfort and insecurity.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Mobile Communications (IJMC):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook