Competitive and successful strategic planning: the key issues
by F. Baur
International Journal of Vehicle Design (IJVD), Vol. 6, No. 4/5, 1985

Abstract: Strategic planning is the process of logical and rational consideration of the ways of improving the business of an enterprise. In so doing emotional values, and events which happen due to very pragmatic actions from all sides, also have to be taken into account. This article outlines productivity improvements needed in market access/marketing, manufacturing, innovation, resources and human behaviour.

Online publication date: Sun, 25-May-2014

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