Planning vehicle design
by J.M. Snowdon
International Journal of Vehicle Design (IJVD), Vol. 5, No. 1/2, 1984

Abstract: The planning of vehicle design is a highly complex process, operating in a dynamic environment. In order to survive, manufacturers must identify key market pressures and respond quickly with product actions often involving large investment and long lead-times. Accuracy in estimating future market trends is essential. This paper describes the demand and supply related factors which influence the planning process and discusses the prospects of a long term future for the motor car. It goes on to propose a simple analytical model, based on supply and demand conditions, which can be used as a framework for future vehicle planning. It emphasises the vital need for creative engineering and design to the future success of any manufacturer.

Online publication date: Sun, 25-May-2014

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