Immigrant entrepreneurship: the role of relationship marketing in learning networks
by Stefan Lagrosen; Linda Lind
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 21, No. 3, 2014

Abstract: The purpose of this paper is to study the role of entrepreneurial learning networks in developing immigrant relationship marketing. The point of departure lies in the fields of relationship marketing and organisational learning. The paper is conceptual and based on a theoretical analysis of one of the major models of relationship marketing in relation to immigrant entrepreneurship and learning, based on theory and previous research. Some relationships that have important implications for immigrant entrepreneurship are identified. It is found that learning, particularly in the form of networks, play an important role in the development of them.

Online publication date: Sat, 07-Jun-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Entrepreneurship and Small Business (IJESB):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com