Studying and prioritising the effective elements of internet advertising on e-marketing Online publication date: Tue, 17-Jun-2014
by Mohammad Doostar; Mohammad Hossein Mohammadi
International Journal of Services and Operations Management (IJSOM), Vol. 18, No. 1, 2014
Abstract: E-marketing is an external perspective on using internet and new technologies for electronic communication together with traditional media for receiving and delivering services to customers. E-marketing is considered as the pulse of strong exports in modern global markets and underlying employment, production and improvement as well as foreign exchange incomes and economic development. One of the bases for e-marketing provided by internet is internet advertisement. Internet ads include notice messages to internet users by websites, e-mail, support ads software, text messaging and mobiles with internet connection feature. This study aims to investigate and evaluate elements of internet ads and e-marketing as well as determining their correlation and prioritising the elements influenced on internet advertisement.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Services and Operations Management (IJSOM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com