Selection patterns in front-end decision making - determining the probability of idea progress within the internal innovation process
by Christos Lecou; Nathalie Sick; Jens Leker
International Journal of Technology Marketing (IJTMKT), Vol. 9, No. 2, 2014

Abstract: Front-end decision making is a vastly challenging task due to the typically high number of alternatives being evaluated. These alternatives provide little information and high levels of uncertainty, resulting in a blur of possible decision criteria. This paper is dedicated to the identification of possible selection strategies under these circumstances. With formal given key figures as well as with observable informal key figures which potentially affect decision making, we uncover present decision patterns. Based on the documentation of evaluations for 53 ideas and the observation of managerial idea selection in the front-end framework of a chemical company, we present how this analysis can be conducted in practice. Our results show that the fuzziness of the front end of innovation is not always sufficiently included in the decision-making process.

Online publication date: Fri, 30-May-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Marketing (IJTMKT):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com