Neuromarketing and sustainability: challenges and opportunities for Latin America
by Jorge Henrique Caldeira De Oliveira
Latin American J. of Management for Sustainable Development (LAJMSD), Vol. 1, No. 1, 2014

Abstract: The aim of this conceptual work was to define what neuromarketing is and to show its potential for sustainability studies. It also suggests some of the major challenges and opportunities that Latin American researchers will face when working with this new research line.

Online publication date: Fri, 30-May-2014

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