The role of trust in risk sharing and innovativeness of service firms in Nigeria
by Benjamin Anabori Mmadu
International Journal of Services, Economics and Management (IJSEM), Vol. 5, No. 4, 2013

Abstract: Firm's innovation and knowledge expansion have become critical issues in sustaining competitive advantage, especially in large and mature organisations. Firms cannot survive without being able continuously to renew and innovate. This study aims to evaluate the role of trust in innovative risk sharing among service firms in Nigeria. Qualitative research design was adopted and 15 firms and 220 respondents in the service industry were sampled. Research findings revealed that, institutional trust has an important role in determining organisational innovativeness. It further revealed that trust reduces the cost of risk among firms. The study concludes that innovation suffers under distrust and recommends that there should also be sufficient stability to elicit the specific investments needed to build mutual trust that permits collaboration to flourish and enhance creative innovation among firms.

Online publication date: Wed, 30-Apr-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Services, Economics and Management (IJSEM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com