Web-based knowledge management in product concept development: the DELI approach
by Martin Natter, Andreas Mild, Alfred Taudes, Christian Geberth
International Journal of Electronic Business (IJEB), Vol. 2, No. 5, 2004

Abstract: In this paper, we describe DELI (''Development Interactive''), a method and software system that supports the product concept development phase by multi-functional product development teams using Marketing Engineering methods. After motivating our research, we present core concepts underlying DELI: a data model encompassing customer and product attributes and preferences as well as a questionnaire generating tool based thereon, a novel integrated clustering and attribute/product positioning algorithm for market map generation and a conjoint-based market simulation component. All concepts are explained using a real-world mobile phone case study.

Online publication date: Thu, 23-Dec-2004

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