Price determination in the wholesale electricity markets
by Anastassios Gentzoglanis
International Journal of Teaching and Case Studies (IJTCS), Vol. 4, No. 2, 2013

Abstract: Price determination is one of the most complex issues facing business managers and decision makers. Electricity is a major input for almost every product and service sold in the market and its consumption represents a significant expense for retail consumers and industries. Nowadays, in many industrialised countries, many complex bidding mechanisms are used to determine the wholesale electricity prices. At the retail level, prices are determined, most of the times, by the regulatory agencies. This case-study presents the complexities of price determination at the wholesale electricity markets and explains the challenges business executives are facing in developing short and long term winning strategies. The unique case of negative electricity prices and their use as a sound short run business strategy is also explained and justified.

Online publication date: Sat, 28-Jun-2014

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