Integration of marketing and production decisions in aggregate planning: a review and prospects
by Carme Martínez-Costa; Marta Mas-Machuca; Amaia Lusa
European J. of Industrial Engineering (EJIE), Vol. 7, No. 6, 2013

Abstract: This paper focuses on the integration of marketing and production decisions regarding aggregate planning in industrial companies. The main contributions to the literature are described briefly and used to present a summary of the state of the art. This review will enable the study of the interrelations between the key variables of marketing decision-making (price and/or promotion) and production decision-making (product quantity, staff size, working hours and inventory level) and thereby contribute to the development of integrated decision models. These contributions are then analysed in relation to mathematical programming models that include marketing and production variables in aggregate planning. Finally, future lines of research are proposed. [Received 28 July 2010; Revised 5 March 2011; Revised 6 August 2011; Revised 23 March 2012; Revised 2 May 2012; Accepted 6 May 2012]

Online publication date: Fri, 28-Feb-2014

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