The concept of tribes in marketing and Islam
by Nurhafihz Bin Noor
International Journal of Social Entrepreneurship and Innovation (IJSEI), Vol. 2, No. 4, 2013

Abstract: This paper looks at the idea of tribes and how this marketing concept has not been alien to the very success of Islam itself. It concludes by suggesting ways different groups in society can move forward and solve some of our most pressing challenges today.

Online publication date: Fri, 28-Feb-2014

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