Generation-C: creative consumers in a world of intellectual property rights
by Jan H. Kietzmann; Ian Angell
International Journal of Technology Marketing (IJTMKT), Vol. 9, No. 1, 2014

Abstract: Generation-C is a generational movement consisting of creative consumers, those who increasingly modify proprietary offerings, and of members of society who in turn use the developments of these creative consumers. It is argued that their respective activities, creating and using modified products, are carried out by an increasing number of people, everyday, without any moral and legal considerations. The resulting controversies associated with existing intellectual property rights are discussed, and suggestions put forward that the future can only bring conflict if such legislation is not changed so that derivative innovations are allowed to flourish. The article concludes with important messages to organisations, intellectual property rights lawyers, owners of property rights, governments and politicians, suggesting they reconsider their respective stances for the good of society.

Online publication date: Fri, 30-May-2014

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