Satisfaction and loyalty of tourists in a cross-border area
by Judit Díaz; Ramon Palau-Saumell; Santiago Forgas-Coll; Lluís Prats
International Journal of Business and Globalisation (IJBG), Vol. 12, No. 1, 2014

Abstract: When tourism and border concepts are combined, many interests and unique relationships become evident, although the intersection has many facets: borders as barriers, as destinations, as modifiers of the tourism landscape, as attractions, impediments to travel, motivation for travel. In fact, research in cross-border areas has placed a greater emphasis on aspects such as governance, cooperation, perception of the border and the products purchased by day-trippers and tourists. Although several authors had researched on consumer behaviour, and more specifically in the loyalty regarding tourism destinations little evidence in studies of loyalty in cross-border destinations has been found. In this study, we propose a conceptual model to measure the perceived value, satisfaction and loyalty of tourists that are visiting a cross-border area in order to measure their willingness to recommend and their intention to revisit the cross-border area. Results will provide tools for managers in both sides of the border in order to improve satisfaction and behavioural intentions of those tourists that are visiting the cross-border destination.

Online publication date: Mon, 16-Jun-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business and Globalisation (IJBG):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com