Fostering a customer-centric e-government through customer relationship management readiness assessment
by Han-Yuh Liu; Shan-Yan Huang
International Journal of Business and Systems Research (IJBSR), Vol. 8, No. 1, 2014

Abstract: Customer relationship management (CRM) has become a top priority in business circles. Reports have even discovered a great willingness to put CRM principles to work for the public sector, with studies finding a large gap between the intention toward implementing CRM capabilities and the actions governments take to develop those capabilities. This paper identifies CRM readiness in order to foster a digital government system on customer equity from a customer-centric perspective of an internet business model (i.e., an e-gov. model). According to 478 valid questionnaires from a list of 250 benchmarked governments in Taiwan, this study suggests placing the greatest emphasis on steering readiness and process readiness to embark on the CRM journey. A government should also propagate its e-gov value to enrich customer perception of the administration performance.

Online publication date: Sat, 07-Jun-2014

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