Antecedents and consequences of the sociocultural differences between R&D and marketing in Korean high-tech firms
by Eunseong Cho, Minhi Hahn
International Journal of Technology Management (IJTM), Vol. 28, No. 7/8, 2004

Abstract: This study investigates antecedents and consequences of the sociocultural differences between R&D and marketing managers. It also tests the presence of sociocultural differences using responses from both R&D and marketing managers in Korean high-technology firms. Korean R&D and marketing managers showed different sociocultural traits from USA or Japanese managers. In terms of professional orientation, R&D mangers tend to pursue their research/professional interests regardless of the importance to the organisation. Moreover, marketing managers showed higher level of bureaucratic orientation. Regarding the antecedents, the joint reward system was negatively related with sociocultural difference. In terms of the consequences, both R&D-marketing integration and new product creativity were found to be negatively associated with sociocultural difference.

Online publication date: Sun, 05-Dec-2004

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Management (IJTM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com