Creating user networks for technology-market linking: an action research report Online publication date: Mon, 29-Nov-2004
by Margaret Dalziel
International Journal of Networking and Virtual Organisations (IJNVO), Vol. 2, No. 4, 2004
Abstract: User networks are a network-based approach for facilitating the generation of knowledge of customers and markets required to achieve technology-market linking. Over time, user networks serve to transform the dispersed, tacit, and conflicting knowledge of individuals into accessible, explicit, and consensual knowledge that can be utilised by technology development organisations to identify research priorities and design technology development projects that have a high likelihood of eventual commercial success. This paper presents an action research report on the efforts of Precarn, a leading Canadian industrial research consortium, to create user networks in several vertical markets.
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