Strategic leveraging of videoconferencing and web-enabled conferencing in an information-rich environment
by Alan D. Smith
International Journal of Services and Standards (IJSS), Vol. 1, No. 2, 2004

Abstract: The stage is set for businesses and residential customers to harness the power and sophistication associated with high and low speed networks, providing premium multimedia functionality, whether a user deploys a 56k modem or a gigabit LAN in videoconferencing technologies. It is important to understand that the video link in supporting awareness of individual presence and revealing attention of remote partners are major shortcomings of audio contact alone. Traditionally, in the absence of visual evidence that clients are present, remote participants had to rely on verbal mechanisms to stay abreast of each other's activities. Hence, videoconferencing has a great advantage over audio alone but needs the following to grow to its full potential: the right equipment; matching technology to corporate need; good management planning; and quality and appropriateness of training. The connectivity/conductivity and personal dynamics associated with videoconferencing to empower team members around the world to discuss the latest data, charts, technical drawings, or marketing reports (all in real time) far surpasses the one-way communication characteristics of traditional e-mail systems. This paper includes discussions of the communication process in corporations and model needs to adapt and standardise videoconferencing technologies in order to achieve better performance.

Online publication date: Sat, 20-Nov-2004

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Services and Standards (IJSS):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com