Para-social relationships and continuous use of mobile devices
by Namyeon Lee; Ohbyung Kwon
International Journal of Mobile Communications (IJMC), Vol. 11, No. 5, 2013

Abstract: Comprehending factors that affect customer satisfaction and continued usage of mobile devices become more important as their prevalence and turnover increase. In this study, socio-relational forces such as para-social relationships (PSRs) are examined in an effort to explain behaviours of users of mobile systems. The results indicated that traditional success factors must be complemented by socio-relational forces such as PSR. Very strong associations were identified between social bonds, user attitudes and usage continuance. The user interface design of a mobile device was shown to shape the relational attitudes of users. Understanding behaviours of users of portable devices requires a perspective different from those applied in traditional enterprise-level information systems (ISs) settings.

Online publication date: Thu, 03-Oct-2013

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