Business ecosystem extension: facilitating the technology substitution
by Ke Rong; Guangyu Hu; Jie Hou; Rufei Ma; Yongjiang Shi
International Journal of Technology Management (IJTM), Vol. 63, No. 3/4, 2013

Abstract: This paper studies how the technological ecosystem extension facilitates the technology substitution in an emerging industry. Specifically, this paper has three findings: 1) the technological ecosystem with an expanded scope including supply, demand and intermediaries; 2) two type of ecosystem extension as the bottom-up and top-down ecosystem extension; 3) the determinants of sustaining the ecosystem extension. We have conducted in-depth interviews in the Chinese low-speed electric vehicle industry, which adopted the bottom-up ecosystem extension by comparing with the traditional car industry with top-down ecosystem extension to the emerging EV industry. This paper also offers managerial implications to the focal firms and policy makers to capture the emerging opportunities within an ecosystem.

Online publication date: Sat, 10-May-2014

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