Taking product to market: a selection framework based on life cycle theories Online publication date: Thu, 18-Nov-2004
by Hui-Hong JK Li, Kim Hua Tan
International Journal of Services and Standards (IJSS), Vol. 1, No. 1, 2004
Abstract: Life cycle theories can help companies decide when, how, and whether to invest in a product or service. All businesses, technologies, and products have similar life cycles, thus, knowing in which phase of the life cycle a business or product resides can help managers plot a winning strategy. This paper looks at how firms could enhance their performance by exploiting life cycle theories. It also focuses on the relationships among product life cycles, technology life cycles, business life cycles, and firms' strategic choices – relationships that are central to the field of strategy. The challenge that firms would face and the key drivers of competitive advantage along each
stage of the life cycle are explained in detail. A framework replete with examples to assist managers in approaching right strategies at different business/technology/product life cycle stages is provided. The application of the framework in a company is described, and the implications of this research
to academics and practitioners are explained.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Services and Standards (IJSS):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook