Scope of ontological annotation in e-commerce
by S. Asharaf; Mohammed Shahid Abdulla
International Journal of Business Information Systems (IJBIS), Vol. 14, No. 3, 2013

Abstract: Semantic Web technologies leveraging ontological knowledge enable machine interpretable data to be published over the web. Modern day e-business initiatives are striving to utilise the potential of this emerging technology to influence and develop the internet economy. In this direction, web information discovery channels like search engines have attempted and partially succeeded in building rich semantic search experiences. These semantic search experiences are built over ontological knowledge bases which, in turn, are built by subject matter experts. In this paper, we discuss the scope of semantic annotation of product pages/catalogues in e-commerce websites for providing a better shopping experience. We discuss how a semantics driven product discovery mechanism and a meaning aware recommender system can be built over a semantically annotated product catalogue database.

Online publication date: Sat, 10-May-2014

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