The causes to relative advantage in internet auctions Online publication date: Thu, 28-Nov-2013
by Bo-chiuan Su; Jengchung Victor Chen; Matthew Eric Candler; Erik Paolo S. Capistrano
International Journal of Business and Systems Research (IJBSR), Vol. 7, No. 4, 2013
Abstract: The internet introduced a new platform for people to buy and sell products and services, becoming one of the most successful forms of electronic commerce. As these online transactions continue to grow, it becomes more important that sellers recognise how to understand what factors may influence the final outcome of an auction to realise maximum potential revenues. This experimental study identifies how trust, cost, and efficacy of information acquisition influence the relative advantage of online auction environments. The results show that trust and cost play the strongest roles in influencing relative advantage, implying that buyers have some hierarchy of priorities when it comes to evaluating the relative advantage of an online auction website. Theoretical and managerial implications suggest that managers focus on improving these two dimensions above everything else to achieve relative advantage.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business and Systems Research (IJBSR):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook