Fandom as a mode of second production: active audienceship of the rising shadow
by Saara L. Taalas; Irma Hirsjärvi
International Journal of Management Concepts and Philosophy (IJMCP), Vol. 7, No. 3/4, 2013

Abstract: Looking and visuality imply an audience. The aim of this paper is to open audience's passive role as a communicative receiver for discussion. The paper will focus on the productive practices of a digital fandom network of science fiction and fantasy genre literature. It connects Walter Benjamin's notions of the afterlife of texts and the translator's task (1924, 1936) to fandom as a productive network (Fiske, 1992; Jenkins, 1992). The empirical analysis draws from an ethnographic study of a Finnish science fiction and fantasy literature fandom Rising Shadow digital network, www.risingshadow.net. The analysis illuminates how networked exchanges produce translation zones and loving closeness as a form of afterlife of genre texts facilitating learning, accumulation of expertise within fandom network, and even professional development that is linked to commercial publishing and fan production in media.

Online publication date: Tue, 24-Sep-2013

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Management Concepts and Philosophy (IJMCP):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com