Rethinking the Ainu identity and entrepreneurship: a statistical study
by Tatsuyoshi Masuda
International Journal of Business and Globalisation (IJBG), Vol. 11, No. 3, 2013

Abstract: The Ainu language was documented as a critically endangered language by UNESCO in 2009, although social understanding about the Ainu culture has disseminated. Nowadays, for the Ainu youth, Ainu is a second language, if they even speak it. In addition, the Ainu youth, who have not an interest for their culture, has steadily increased. These findings suggest that contemporary Ainu attenuates their identity and that it is difficult for today's Ainu to pass on the Ainu spirit to the coming generation. This paper reports part of an attenuation of Ainu identity using statistical data, and we point out new research topics about the relationship between the Ainu identity and entrepreneurship. Further research is also needed to examine on what and how far non-Ainu Japanese know about the Ainu people.

Online publication date: Thu, 21-Nov-2013

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business and Globalisation (IJBG):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com