Country reputation and attitudes towards made in Italy products: a study on Chinese consumers
by Vittoria Marino; Giada Mainolfi
International Journal of Chinese Culture and Management (IJCCM), Vol. 3, No. 3, 2013

Abstract: The study examines the relation between stereotypes linked to country-of-origin and consumer assessment relative to foreign product supply systems. Evolving trends in terms of the impact of country-of-origin demands an in-depth analysis that highlights and enhances its multidimensional nature. The research conceptualises from an innovative perspective, the underlying dynamics of country reputation in order to analyse its structure and system. Reputation represents an interpretative criterion underpinning the influence exerted by country-of-origin on foreign consumer's decision-making processes. A field study to verify the relations existing between Italy, country-of-origin, and China as target country, tested the model proposed.

Online publication date: Thu, 18-Sep-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Chinese Culture and Management (IJCCM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com